overview

DENTAL CRM PRODUCT DESIGN CASE STUDY

Designing a dental CRM for faster patient, lab, and invoicing workflows

Aligneurs Français is a web and mobile dental CRM that helps dentists and lab technicians manage patients, treatment records, clinical photos, communication, and invoicing within one connected system.

I led the redesign around the day-to-day needs of dental teams, simplifying the workflows that were slowing clinics down and making collaboration with the laboratory easier to manage.

PROJECT DETAILS

Role: Product Design Lead

Platforms: Web and Mobile Applications

Scope: Branding, website design and development, UX design, UI design and development collaboration

Users: Dentists, clinic teams and dental laboratory staff

The challenge

The original system had become difficult to use and required dental teams to rely on several disconnected tools. Routine tasks took too long, and communication between clinics and the laboratory was difficult to track.

Slow clinical photo uploads

Dentists had to move between different devices to capture, transfer, and upload patient photographs.

Manual invoice management

Invoices required manual work, with limited visibility into payment status, reminders, or outstanding balances.

Fragmented lab communication

Email was the primary communication channel, making patient-specific conversations, attachments, and delivery updates difficult to organise.

Disconnected clinic workflows

Patient information, clinical images, invoices, and laboratory communication were handled through separate steps and tools, making everyday work slower and harder to track.

The solution

I redesigned the experience around the way clinics and laboratories actually work. The new mobile and web workflows bring patient management, photographs, invoices, and communication into one coordinated product.

Mobile patient and photo management

Dentists can add patients and capture or upload clinical photographs directly from the mobile application.

Automated invoicing workflows

The product generates invoices, supports payment reminders, and lets teams filter records by paid and unpaid status.

Patient-specific communication

Built-in conversations keep messages, attachments, and delivery updates connected to the correct patient record.

Connected web and mobile experiences

Information entered through the mobile application remains synchronised with the existing web platform, allowing teams to work from the most appropriate device.