Overview
A true financial destination to monitor the latest stocks and markets. It is a smart and intelligent app that completely pulls out the latest share market news & events from the authentic sources and categorize those as per your interest. It also helps the market traders to gain insights on the share market details from the ace investors’ portfolio.
Client
Vitti Markets - Hyderabad, India
Sector
Finance
Role
User Research, Interaction & Visual design
Project Duration
05 Weeks | 30+ Screens
Target Audience
Age
18-55 Years
Gender
All
Location
Mostly India
Demographics based on current users
Challenges
- Create a preference for this app to be used as an investment portfolio tool
- Creating an interface that handles heavy financial data in an easy and accessible way
- Organized interface for user’s portfolio
- A simple & easy-to-understand interface for a young audience on complicated financial topics
Goals
- Explore stocks with ease
- Showing the latest news & events about your favorite companies
- The recent transaction history of top investors should be easily accessible
Quantitative Research
Conducted an online survey with about 20 users who fall in our target demographics
Questions
Q1. What is your age and what do you currently do?
Q2. Do you invest money in the stock market or know anyone who does?
Q3. What platform do you use to learn more about the stock market
Q4. Do you think the field of the stock market and investment is too complicated?
Q5. Do you want to learn more about the stock market?
Observations
90%
of them believe that the field of the stock market and investment is too complicated
80%
Said they had affiliations with the stock market or know people who trade stocks and have a portfolio
40%
Expressed an interest in learning more about the stock market
10%
Testified that they do have an investment portfolio on the stock market
Persona
Rani Manu Agnihotri
Manu is a team lead, and despite working at her dream job on satisfactory terms, she feels she might be able to improve her financial situation and is considering entering the stock market investment industry
Age: 29
Status: Single
Occupation: Team Lead
Education: Graduate
Goals
- Earn enough money and become financially independent and create a healthy life
- Improve knowledge about the stock market
- Save enough money for her future startup
Pain points
- She doesn’t like complicated investment platforms and she would rather spend a little time setting up her account and selecting her favorite companies and investors
- Doesn’t have proper knowledge
- Not providing proper news about the market
Mobile app designs ⬇️
Onboarding Screens
Home & Events
News
User's Portfolio
Markets/Companies
Investors
