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Understand the psychology of colors and their use in the real world


Colors are not just used for visuals, they represent emotional experience and a strong connection between your brand and your audience. Whether you’re a sports brand trying to connect to a youthful audience or a law firm trying to strengthen customer trust.

01. Blue - The color of trust

Blue color is everyone’s favorite. If you want to invoke trust in your brand, put your audience at ease, and introduce an environment of calm and tranquility, blue is the color to go with. Light blues can be refreshing and friendly. Dark blues are more strong and reliable.

Trust
Reliable
Peace
Calm

02. Green - The color of nature

Green is a youthful color, carries many connotations and connections. It can be relaxing and refreshing at the same time. While generally associated with nature, it also is connected with soothing, calming, communicating health and liveliness. It also has strong emotional correspondence with safety.

Nature
Freshness
Quality
Healing

03. Red - The color of love

It is associated with energy, strength, power, determination as well as passion, desire, and love. Anger and danger are some of the negative feelings induced by the color red. It enhances human metabolism, increases respiration rate, and raises blood pressure. It also has very high visibility.

Love
Energy
Strength
Excitement

04. Yellow - The color of joy

Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. It’s the most eye-catching of colors, so it’s often used to draw attention on traffic signs or capture the viewer’s eye in an advertisement and this is why taxicabs are painted yellow.

Creativity
Cheer
Attention Grabbing
Happiness

05. Orange - The color of warmth

It combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people.

Bravery
Confidence
Success
Socialbility

06. Purple - The color of luxury

Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Many famous kings wore purple-colored clothing. Light purples can be used for pampering, beauty, and romance and dark purples can be used for luxury and wealth.

Royal
Luxury
Spirituality
Ambition

07. Black - The color of power

Black is associated with power, elegance, formality, death, evil, and mystery. It is one of the best colors for minimalist brands. Its strength is unmatched. Black is modern but can be dull. Black is also the default color of typography.

Formality
Dramatic
Security
Sophistication

08. White - The color of cleanliness

White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection. It is an excellent color for communicating a clean, calming, and sophisticated brand. White is the color that lets other colors shine.

Clean
Simple
Innocence
Honest