Funded Stake — A Risk-Free Way to Bet Smarter
Paris, France
Overview
Funded Stake is a sports betting platform with a twist: users don’t risk their own money. Instead, they buy into a challenge, prove their skills, and keep up to 80% of the profits. From NFL to soccer and everything in between, FundedStake.io empowers bettors to focus on performance not stress.
I led the entire product design process, from research to launch. I also managed a team of 5 engineers to ensure the final product was clean, fast, and intuitive.
My Role
- Product Strategy & UX Design
- UI Design (Web App)
- Team Lead (5 Engineers)
- QA & Pixel Perfection Oversight
UX Process
Research & User Mapping
We interviewed both casual and pro bettors to understand mental models:
- What makes betting stressful?
- What motivates them to complete challenges?
Wireframes & Flows
- Registration and login flow with multiple accounts.
- Buying challenges.
- Wallet behavior across different phases.
- Payout requests & rules.
Designing the Experience
- Each challenge phase has clear conditions and visual feedback.
- Demo and real wallets are clearly labeled with tooltips.
- Users can easily track success or reset and try again.
Leading the Build
- Managed a 5-person engineering team.
- Defined and reviewed UI states, edge cases, and empty states.
- Ensured final build matched design system exactly.
Target Audience
Funded Stake is designed for a wide spectrum of sports bettors, from curious newcomers to seasoned pros, who want to prove their skill without risking their own money.
Aspiring Bettors
People new to sports betting who want a safe way to test their strategies.
Experienced Bettors
Users with betting history looking to scale their profits without risking personal capital.
Multi-sport Fans
Users who follow various sports including NFL, NBA, Hockey, Soccer, and more.
Research & Insight
– A deep dive into competitor platforms and their onboarding patterns.
- User interviews with first-time and repeat bettors.
- Journey mapping for registration, wallet transitions, and challenge completion.
- Multi-account logic diagram showing how users toggle between accounts with different challenges.
Users were excited by the concept but overwhelmed by the rules and multiple wallet phases.
Problems
Problem 1: Confusing challenge phases.
Users couldn’t easily track what phase they were in or what was required to qualify for payout.
Problem 2: Demo vs real wallet confusion.
Users struggled to understand why wallet balances reset and how funds moved between stages.
Problem 3: Multiple accounts were hard to manage.
Users had to manually log out to switch accounts with different challenges.
Problem 4: Onboarding caused drop-offs.
New users found it difficult to get started.
Solutions
Solution 1:
Added progress bars, status messages, and phase guides so users always knew what came next.
Solution 2:
Visually separated demo and real wallets using color coding, icons, and contextual helper text.
Solution 3:
Introduced an account switcher with labels, activity indicators, and memory of last-used profile.
Solution 4:
Reduced the number of steps to make onboarding simpler and faster.
Design Highlights
- Phased challenge tracker with real-time progress and visual cues.
- Smart wallet UI to clearly distinguish demo vs real states.
- Multi-account switcher with labeled dropdown and easy toggling.
- Responsive layout that works across devices.
- Modern UI system using modular, scalable components in Figma.
Sitemap
Login, Registeration & Account Switch Flow
How Multiple Accounts Work
Web App (For Users)
Dashboard
Results
- Reduced user confusion around wallets and phases.
- Increase in completed challenges due to improved UX clarity.
- Fewer support tickets due to self-explanatory interface.
Client Feedback
"I’ve worked with Sukant and his team on a bunch of projects now, and honestly, it’s always been a great experience. He just gets what we’re trying to do, both creatively and from a business point of view. Communication is super smooth, and they always bring fresh ideas without missing a deadline. It’s rare to find that mix of creativity, reliability, and professionalism."
Dylan, Founder @ FundedStake
What I Learned
Designing Funded Stake taught me the importance of simplifying complex logic without removing functionality. I also learned how to lead a design-dev team effectively while keeping user experience front and center. This project sharpened my product thinking, systems design, and team collaboration skills.
