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Dental CRM - Case Study

Aligneurs Francais - Paris, France


Overview

Aligneurs Francais Dental CRM is a web and mobile platform designed to help dentists and lab technicians manage patient care, communication, and invoicing — all in one place. The product needed a refresh that made it simpler, faster, and more user-friendly. I led the redesign with a focus on user experience, making sure the interface truly worked for real-world dental teams.

My Role (UX & Visual Designer)

- Branding & Website Redesign
- User Research & Testing
- Web & Mobile App Design for Dentists
- Web App Design for Lab Technician
- Web App Design for Admin


UX Process


Research

- Reviewed existing product and user workflows.
- Surveyed 30 dentists for real insights.

Wireframes & Flows

- Created task-based flows focused on reducing friction.
- Designed a mobile-first patient intake and photo capture process.

Visual Design

- Refreshed the interface with clean layouts, clear typography, and calming colors.
- Built a scalable component library in Figma.

Testing

- Ran feedback sessions with early users and iterated on layout, copy, and interactions.


Target Audience


Dentists (Web App & Mobile App)

Professionals across France managing dozens of patients per week. They wanted a tool that was fast, mobile-friendly, and easy to use.

Lab Technicians (Web App)

Production team members managing aligner creation and delivery. They needed better context and real-time updates from dentists.


Research & Insight


I conducted a user feedback survey with 30 dentists to understand their pain points and priorities.

Key findings

– Dentists wanted to spend less time on admin and more on patient care.
- The most-used features were photo uploads, treatment tracking, and messaging.
- Users needed a smoother mobile experience with fewer clicks.


Problems


The original system had become difficult to use and slowed down the day-to-day work of dental clinics. Dentists were spending too much time on manual tasks, and communication with the dental lab was messy and slow.

Here’s what I discovered

- Photo uploads were time-consuming and required multiple devices.
- Email was the only way to contact the lab, which caused delays and confusion.
- Invoicing had to be done manually with no reminders or tracking.

The team needed a clean, modern solution that would simplify everyday workflows.


Solutions


1. Mobile Photo Uploads

Old process:
Add patient on web → take photos on phone → transfer to laptop → upload manually.

New flow:
Add patient and take/upload photos directly in-app — saving minutes per patient.

2. Real-Time Messaging

Old process:
Conversations via email, hard to track or search.

New flow:
Patient-specific chat inside the app with attachments and delivery updates.

3. Automated Invoicing

Old process:
Manually create, send, and track invoices.

New flow:
Auto-generated invoices with reminders and filters for paid/unpaid.


Design Highlights


- A calm and clean dashboard that surfaces only what matters for the day.
- Reorganized patient profiles with timelines, notes, and easy access to all media.
- Chat threads tied to patients, keeping lab communication organized and fast.
- Payment tracking and reminders built right in.



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Sitemap

Branding


Branding

Mobile App (For Dentists)


Add a new patient
Patient Sorting
Invoice Sorting

Website (B2B & B2C)


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B2B Website
B2C Website

Web App (For Lab Technician)


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List of all Patients
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Patient's Treatment
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Messages

Web App (For Admin)


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Dashboard
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Manage Dentists
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Manage Invoices

Results


- 40% faster task completion time for dentists.
- Photo upload time reduced by several minutes.
- Communication with lab became instant and traceable.
- Invoicing became automated and much easier to manage.

"The new UI is clean, quick, and makes our day easier." — Dentist feedback


Client Feedback


"His collaboration with the development team has been exceptional, ensuring that the design vision was accurately implemented in the final product."


Mathias Bensimon, Co-Founder @ Aligneurs Francais


What I Learned


This project reminded me that simple tools can be powerful when designed well. By focusing on real user needs and trimming complexity, I turned a clunky admin platform into something clinics actually wanted to use every day.